Other fashion trends spring 2012
The future of denim
Denim is an integral part to the fashion industry today, it is difficult to imagine that to get any bigger. However, it is. In fact, it seems that jeans to become an increasingly important aspect of fashion during the next few years, perhaps even over the next few decades. In a press statement issued recently, the Premierannounced that the vision that it "broke a new recordattendance" in Paris to show "Jeans", which are held twice a year. This latter event took place in Denim May 25 and 26 in the center of Halle Freyssinet has the Convention. Were some 83exhibitors, and attendance was 18% for the month of June 2010 and by 13% during December Denim Event in 2010. According to the PV, "well represented countries specializing in designerssuch as Sweden and Denmark [in denim, and the United Statesto boost its presence, and presence in Brazil is growing." In fact,international visitors accounted for nearly 70%, with peoplecoming from 50 countries, including Italy and the United Kingdom, Germany and Turkey.
And a good indicator of the strength in the denim fashion market over the next few years is the expansion of already large and denim jeans manufacturers, as well as the emergence of the ordinary, the youngest new designers, denim is a classic. With the economic rise of China and India, and the younger and more affluent than those countries is to find jeans attractive. They are comfortable but flattering, elegant but tough, no doubt accounts for the persistent appeal in both East and West, but in the east, at least, jeans are also symbolic of the transition to economic modernization, and become a player on the world stage. India currently produces 700 million meters of denim, and set to increase its output by 50 percent in the next few years. Based on the Indian LNJ Denim, which supplies the United States to the names of home textile such as Levi, Gap, Ralph Lauren, Diesel, Tommy Hilfiger, and plans to produce three times the next year.But there is also expansion in the United States. Brazilian Santana textile factory denim ", as recently established a factory in the city American Edinburg. Factory is very large, and will employ a lot of people, which is nicknamed the city (Well, this is also partly due to a public relations campaign in the fabric of Santana, but he makes this point.: Denim is big news) "Denimburg".
Some smaller companies such as denim, you may Santana Textiles (one of the five largest denim manufacturers in the world) want to take advantage of the name "American made", which helped establish the American clothing line, elegant quality. But it is likely that the company also wants to be able to respond to changes and trends in the U.S. market quickly.
Smaller denim designers - the ones to watch
According to the Lifestyle Monitor survey information cotton, Levis, Lee, Wrangler, and the gap are the four most popular brands of jeans in the United States. However, bought a respectable 26 percent of consumers jeans in specialty stores, which, by their nature, focus on smaller labels.
With young people, and hipper consumers looking for the cut, and the quality of fabric, and the evolution of the classic on the subject, is one of the areas determined by the young designers have proven to be carving a special place of their own. We have focused many of the design firms initially on jeans, before moving to other areas of the clothing.
To see one is Raygun boutique based in Iowa, which launched its own jeans in time for the Holiday of Independence in 2011.Retail at a low price of $ 55 each, Raygun has created a boot cut and relaxed fit straight leg relaxed for men, and fitted to the leg, respectively, and the installation of a fleshy stalk, cut and install the boot for women. Raygun merchandise manager said Ryan Looysen Gazette Iowa, "It's really hard to find jeans that do not release too. It is difficult to find a good pair of jeans, simple does not have a lot going on, which denim is good, clean lines and simple and non-discriminatory. "We have received positive feedback on products that have been developed previously to their name, and decided to produce a boutique line of your jeans, to get exactly what, and customers, and was looking for.Jeans from a group of Raygun
Model of the company marketing is an interesting (and it's bound model). Sold in Des Moines in Iowa and shops of the city, and focuses on Raygun these cities, which, like others in the United States, and their own style and fashion trends (compare the city of the waves, California with artsy Brooklyn-loving, New York, for example). Raygun jeans are manufactured in China now, but the company says it plans to, eventually, to manufacture in the United States, and even locally in the state of Iowa.
Current Offers Raygun is a classic, elegant, and clean. Often kept dark indigo, with folds and abrasions to a minimum. Raygun wanted to produce a line of stylish necessities, or the "basics", and designed the jeans to have a look similar to the Levi 501 jeans from a distance. Closely, however, jeans Raygun some stylish details to distinguish it from the crowd, such as printing at home from private pockets, "Raygun nails", and - very cool - the brand name and type of the pattern printed in white on the inside hem, in the Helvetica font.
Denim style - from the strange to the stimulus of the classic ugly
When it comes to personal style, has found the Lifestyle Monitor, 74% of women prefer to wear jeans, to 22% who prefer a pair of casual, and similarly, that 71% of men prefer jeans, and up to 25% who prefer pants. Not surprisingly, then, is owned by the United States for the average consumer 6.8 pairs of jeans in 2010. Most popular styles for women are cut boot (28%), comfortable fit (21%), loose fit (13%), and slim (12%). For men are comfortable fit (38%), and for normal (22%), loose fit (13%), and the boot cut (10%).
And many of the more expensive designer jeans and continue to be determined ripped sexy, abrasions, stains, bleaching, embroidery, and more. However, with the economy has not fully recovered, style and sex appeal is to replace the designer negligence. Look worn and weathered is to take a back seat to most of the jeans. There are fewer abrasions designer and torn and faded areas and the wits. (It may be pants, jeans frayed hem subtly; jeans may be ripped patched in the knee, etc.) and instead, denim clean, bold colors (especially indigo) are looking strong for 2011 and 2012. Jeans, skirts, jeans became more classical storytelling, and turn to more formal styles of pants and skirts are not normally associated with denim.
Part of the reason for this shift is mad men, and the television series, set in the 1960s, which became known to the sharp suitsof prices, babe, "real woman" clothes. This program is already affecting non-denim fashion. (It is worth mentioning that the madmen inspired by the recent Group of Banana Republic) Similarly, the 2011 and 1970s fashion inspired a sub-plot of thehigh-waisted denim cuts for the outbreak of the patterns. As sucha classic look smart and sexy is also determined to break. Jeansfrom the new level 99, after naming the other denim, sharp up to the border more formal pants. The company extends denim kneelength skirt and short classical Mikada is exciting.
Smart denim with classic pieces as well as casual denimcontinue to build strength, and the future remains bright glowinglydenim.
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